Today’s Boston Globe has two items that should impel a call to action for classical music lovers. First is the Globe insert announcing all the nonprofit groups—141—that won free advertising during the past year. Selection is by reader vote. There are a number of deserving medical and health groups, but pitifully few local representatives of classical music. Among the winners are groups that already have support mechanisms, development staff, and budgets for advertising, and that already receive free advertising in the form of reviews. This is not the case for the numerous deserving smaller music groups, and others with small constituencies, that were recipients. But all of them obviously called out the troops.
The second item is the announcement of Mayor Walsh’s “long anticipated” 18-month survey throughout Boston neighborhoods “to quantify and define what Bostonians want when it comes to the city’s cultural life.” “Boston Creates” has the admirable goal of reaching out to communities. Julie Burros, the administration’s new chief of arts and culture, a cabinet-level appointment, has an inclusive vision, to comprise “not only the professional fine arts, but also the informal arts, the personal arts.”
This effort will be only as good as those who contribute opinions, but in soliciting Bostonians only, the survey will not reflect the opinions of all those who come into Boston to go to concerts, dine in neighborhood restaurants, and/or park in the city’s public and private garages.
Readers of the Boston Musical Intelligencer, this is your chance to weigh in with support of the music groups you feel deserve free advertising in the Boston Globe this year. Heed the pleas of the groups that solicit your support; free advertising would be a great boon. And let Burros know your interest in supporting the cultural life of Boston, whether or not you reside there; the best way is to email her office: email@example.com.
A final suggestion to all classical music groups. Keep good records of the number of people who attend each of your concerts, if you do not do so already. At some point, these attendance records can be summed up and disseminated, to show just how vitally important this cultural element is to us concertgoers, and to our beloved city.